0:15 seconds, 8 flavours, one beautiful in-store video

Bhang is made for people who love cannabis and chocolate.

We created a scrumptious video to drive customers to pop a package - or two - into their shopping carts at retail stores across the country.


As anyone who has set foot in a cannabis retail store knows, it’s a busy environment. Without packaging on shelves, brands do their best to stand out by developing trade assets that retailers like and will want to use. We helped Bhang make an impact with well-designed motion graphics that show off the delicious chocolate tucked inside its gorgeous packaging.


While age-gated retail settings allowed us to play with visuals and show off Bhang products in an enticing way, we took care to build the video with compliancy in mind so they could be leveraged online and on social as well. Two birds stoned!

It’s always a pleasure to work with BOLD LIP on projects of all scopes. Their collective creative brainpower has helped us get out of a design rut more than once.

Leah Thiel
Former Vice-President of Marketing, Indiva