a warm + welcoming website refresh
Business savvy accountants who care about their clients.
As a large independent accounting firm, GGFL’s clients count on its team to deliver sound business advice and financial strategies. We delivered a site design and refreshed photography that emphasize the people skills, experience and innovative services of this boutique firm.
Speaking to the team at GGFL, it’s pretty obvious that the kindness, smarts and experience of their team is what sets them apart.
Our first recommendation was to highlight their people with portraits and team photos that centre them, and can’t be mistaken for stock imagery.
To emphasize the dynamic, forward-thinking nature of their work, we introduced movement, texture and illustration into their web design. Using overlays and illustrative elements, we differentiated between services and insights, so the images tell a story beyond what’s depicted.
Overall, this concept has a nuanced and completely ownable look and feel—offering incredible stand-out from the competitive set.
BOLD LIP guided our journey to clarify our message and audience. Our team of partners enjoyed the process of collaborating and coming to a consensus on the design and experience for our clients. We are delighted with the result.