Auxita
A healthtech brand busy clinicians actually notice.
Auxita is a Canadian healthtech company simplifying how physicians, patients, insurers and support programs connect, in a category full of clinical blues and jargon.
Results
One language system across product, trade and social New website built around clear journeys for every audience Ongoing partner across trade shows, product UX and investor materials
The Ask
Auxita had built something powerful, but its brand wasn't keeping up. It needed to do three things at once: simplify complex information, stand out in a sea of sameness, and earn the trust of time-strapped healthcare professionals.
Working with BOLD LIP has been an incredible experience. The team took the time to really get to know our brand and our requirements and delivered exceptional work.
Patrick Morin
Vice President, Strategic Partnerships, Auxita
The Insight
If a healthcare professional can't understand your offer quickly, they move on. Auxita's platform removes friction, but its brand was still making people work too hard. The brand had to behave like the product: clear, efficient and human.
The Answer
Plain-language messaging for dense topics like requisitions, insurance and patient coordination, without losing technical accuracy. A visual system that leaves healthcare clichés behind, with neon accents, texture and graphic shapes, grounded enough to earn clinical trust. A new website with simpler navigation and clear paths for each audience.
The Impact
Auxita now shows up with clarity, confidence and a distinct point of view in a crowded healthtech space, making it easier for professionals to understand, trust and engage. The partnership grew well beyond launch into trade shows, product UX, investor materials and campaigns.
Scope
Brand Strategy Messaging Visual Identity Website Design + Development Copywriting + Content Graphic Design Illustration Campaign Tradeshow Support Product UX Support
