design that makes busy healthcare professionals take notice

A global technology company with a not-so-small goal of simplifying healthcare.

After a significant upgrade to its platform placed Auxita well ahead of the competition, the leadership team looked to BOLD LIP to develop a more powerful brand messaging platform and website.


Sterility is a virtue in medicine, but not in branding. Auxita’s approach is unique and groundbreaking, so they didn’t want to look like every other pharma or healthtech brand. We used bold neons and more retro textures and shapes to tell a distinctive, human visual story.


As a brand that boasts simplicity, we needed to help streamline the brand’s tone of voice so that the dense content of medical requisition forms and insurance could feel light, inviting, and personable.


With several audiences and a multi-faceted story to tell, Auxita’s new site needed to make the user journey clear and the information easy to digest. We created a fresh, clean site with a simplified navigation that made even the busiest doctors dive into its content.


We wrote words for products big and small, ensuring harmony from touchpoints like social, trade, and product manuals. We became experts in their offering to provide snappy taglines for each product benefit that communicate their profound value in a simple, compelling way.

BOLD LIP has been an incredible experience. They took the time to really get to know our brand, our requirements, and delivered exceptional quality work.

Patrick Morin
Executive Vice President, Auxita