read our lips.
Accessible design quick wins for your audience—and for your brand
In the spirit of progress, not perfection, we're sharing some web design elements that you can easily adapt to improve the accessibility of your digital spaces.
6 Great Reasons to Quit Your Resolution
Discover the pitfalls of resolutions and embrace authentic changes you won’t want to quit. Join us at our upcoming virtual “Practical Gratitude” coaching event to dive deeper into sustainable strategies for a fulfilling year ahead.
7 Things About Donating Blood We Wish We Knew Sooner
Explore a fascinating listicle revealing lesser-known facts about Canadian Blood Services, from the importance of O-negative blood to the intricacies of stem cell donation. Learn about the organization's role in eligibility criteria, plasma donation, and more!
Why Audience Personas Matter
Audience personas are Marketing 101: you describe a person, and how they relate to your brand. You give them a name. Yes, the person is fictional, but done correctly, audience persona work has very real benefits to your brand strategy.
Taking the Business Leap to the Four-Day Workweek
We all know work-life balance is good for workers, but is it good for business too? Is it too good to be true?
Why Original Photography is Better than Stock
Sure, there are billions of royalty-free photos out there, and now you can AI generate ‘photographs’ too. But do you really want your brand to have the type-casted ‘diverse group of colleagues high-fiving in a boardroom’ feel? This month, we look at how (and why) to create amazing photography using real people.
What’s a BOLD Session, and Why Your Brand Needs One
An ill-defined or uninformed brand identity can make it difficult to be efficient internally, or resonate with your audience. For complex problems, we present a BOLD solution...
6 Refreshing Brands Marketing to Real Women
Marketing to women shouldn’t be hard: we’re just about half of the population, and we represent an even bigger proportion of household purchasing power.
How to Start an Agency when the World is Ending
How we moved from the corporate creative slog to a team worth grinding for.
3 Ways to Make the Most of Feedback to Your Creative Agency
We all know effective feedback is essential to making projects happen. So how do we keep feedback clear, collaborative and constructive? We’ve got insights to help the team on both sides of the brief.
High Profiles: How Our Team Does Weed
Hear from six women working and purchasing in the Canadian cannabis industry, our favourite products and most loathed misconceptions.
Ruthless Empathy: Cutting to the Core of Your Brand
We’re asking the hard questions that make authentic, effective branding solutions. First: who is your audience? And why should they care?
3 Ways Your Branding is Discouraging Gender Diversity
As the visual team behind ICTC’s report “Gender Equity in Canada’s Tech Ecosystem” we learned a lot about the strategies employers can implement to attract, retain and support entry and mid-level talent.
The Runaway Bachelorette Budget
Move over, avocado toast! Turns out the most fiscally irresponsible habit among women aged 25-35 is being friends with other women who are getting married.
Think Outside the Booth: Trade Show Guiding Principals
A cannabis marketing agency’s guide to showing off at a trade show, complete with our five favourite booths at Toronto Lift&Co. Expo.