INVERT

a rebrand that helped Invert earn trust in the climate finance space.

Finding, funding and creating climate solutions.

Invert is a climate action company offering tech- and nature-based carbon reduction solutions. With services for individuals and enterprises, they needed a brand that could speak clearly to both while standing out in a crowded, greenwashed space.

THE CHALLENGE

Carbon markets are complex. They’re filled with ambition, but also greenwashing, jargon, and skepticism. Invert needed a brand that could stand out for the right reasons: clean, confident, and clear about the climate impact it delivers.

THE APPROACH
  • We delved deeply into discovery, listening closely to what their audiences actually needed: transparency, proof, and clear language. Our team designed a visual and verbal identity that built trust at first glance, strong enough for investors, yet human enough to connect.
    • THE SOLUTION
  • We delivered a bold, professional identity system and a future-ready website that explains what Invert does, no buzzwords required. Every touchpoint was designed to reinforce clarity and confidence, from investor decks to digital campaigns. A flexible brand toolkit made rollout simple, scalable, and seamless.
    • THE IMPACT

    The results spoke for themselves. Invert raised $25 million and expanded its carbon credit portfolio, all while earning credibility as a leader in the climate finance space. 

    The rebrand helped shift the perception from a start-up with potential to a climate leader with a plan.

    You have to work with BOLD LIP! Amazing quality work, fantastic people you enjoy working with, and a well thought out strategy you can feel good about.

    Steph Dewar
    Marketing Communications Manager, Invert
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