MoreVantage · formerly Salus Global
From a program everyone trusted to a brand everyone understands.
For 20+ years, Salus Global has helped Canadian hospital teams deliver safer obstetrical care. Its flagship program, moreOB, was trusted from coast to coast. The company behind it was barely known. Over a year, we renamed, rebranded and relaunched it in two languages.
Results
New corporate name Full rebrand + website, in English and French Launch kit: guides, posters, decals and templates
The Ask
Salus Global’s reputation lived almost entirely inside moreOB. The masterbrand had little recognition, the brand architecture was fragmented, and clients saw the company as a training provider rather than a long-term partner in patient safety. It needed a name, a brand and a website that could carry it beyond obstetrics into ICU, leadership and whatever comes next.
You challenged our thinking, listened carefully, and helped us translate who we are and where we are going into a brand that feels authentic to our organization.
Kim Baker,
President & CEO, MoreVantage (formerly Salus Global)
The Insight
Trusted. But not understood. Everyone knew the program; few knew the system behind it. Salus didn’t need to sound more impressive. It needed to move from content-first to impact-first: from once-a-year training to everyday practice, from modules to stronger teams on every shift.
The Answer
We started with strategy: a new purpose, positioning and messaging framework that moved Salus from training provider to long-term partner in patient safety. Then a new name, MoreVantage, chosen for its sense of elevated perspective and because it sits naturally above moreOB, moreICU and moreLeadership. In Quebec, where the equity lived, Ampro stayed. The identity has a quiet authority: core blue and navy with a butter-yellow accent, Carbona and Moret type, and a pattern drawn from the curves of the wordmark, all steering clear of the sector’s default teal. A new bilingual website lets hospital leaders understand the offer in seconds, and a launch kit of guides, posters, decals and templates had teams ready on day one.
The Impact
MoreVantage launched as one connected brand. The masterbrand now leads, the programs fit beneath it, and the story finally matches the depth of the work. A 20-year leader in obstetrical safety now looks and sounds like the long-term partner it has always been, and it has a system ready to scale into new areas of care.
Scope
Discovery Brand Strategy Naming Messaging Visual Identity Brand Architecture Bilingual Brand System UX Strategy Information Architecture Web Design Launch Collateral Templates
