a campaign built on smarts + inspiration

Recession-proofing private school?

It’s a tall order, but with this national print, digital and radio campaign, Elmwood was able to beat their enrollment targets, and set more students up for success.


After years of disruption, we wanted to empower incoming students and speak directly to their parents: it’s not too late for your kid to become exactly who they want to be, and Elmwood has the resources to help them do it. We used in situ images at the school to bring the message home, with a clear, punchy tagline.


In collaboration with our amazing photography partner, we creative directed a photoshoot that demonstrates all that Elmwood has to offer to its bright and determined students. We worked behind the scenes to get stunning photos of real students that add authenticity and charm to a campaign designed to speak to parents and young women alike.

The results are fantastic. We’ve experienced stronger admissions than ever—up 20-30% over previous years.

Jennifer Irwin-Jackson
Director, Marketing and Community Relations, Elmwood School