ELMWOOD SCHOOL

Inspiring confidence, driving enrolment

Recession-proofing private school?

When Elmwood School needed to boost enrolment, BOLD LIP developed the “All In” campaign. This multi-channel initiative showcased the school’s personalized support and vibrant co-curricular and nurturing community, driving success for two consecutive years.

CAMPAIGN DEVELOPMENT

We strategized and executed a multi-channel campaign tailored to diverse age groups, delivering cohesive messaging across video ads, social media, print, and digital platforms to maximize impact.

CREATIVE EXECUTION

Concise, engaging copy paired with vibrant visuals highlighted Elmwood’s holistic commitment to student success, resonating with parents and fostering trust.

AUTHENTIC STORYTELLING

With our video partner, we produced three student testimonial videos and captured candid campus moments to authentically showcase Elmwood’s collaborative and welcoming environment.

MEASURABLE SUCCESS

The campaign’s strong emotional appeal drove inquiries for Fall 2025 enrolment, leading Elmwood to expand the initiative in its second year, further solidifying its reputation as a top-choice school.

The results are fantastic. We’ve experienced stronger admissions than ever—up 20-30% over previous years.

Jennifer Irwin-Jackson
Director, Marketing and Community Relations, Elmwood School