PSYCHEDELICS TODAY
trippy rebrand + website for grounded ambitions
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The pre-eminent psychedelic media and practitioner training platform.
Psychedelics Today aims to advance diverse perspectives and build credibility on topics of healthcare, policy and wellness. We built them a web presence and brand identity that befits their impact, reach and potential.
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VISUAL IDENTITY
Credibility in the transforming psychedelic landscape means demonstrating professionalism while also communicating a degree of flexibility and edginess. We tightened up their logo, gradients and colours to ensure accessibility and consistency across all channels. We established photography guidelines to support their paradigm-shifting content, adding visual cohesion to their platform and social media presence.
WEB DESIGN + DEVELOPMENT
When it came to the website, attention to detail and simplicity of journey were key in our recommendations. To present modernity and innovation as a value, the site experience needed to be intuitive and intelligent. Their new site now seamlessly houses their content, education, media and merchandise.
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The BOLD LIP team is exhaustive in their exploration, attentive to all small details, listen closely to our team’s needs, highly intuitive, nimble and exceptionally creative.
Victoria Dekker
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