Psychedelics Today
A credible voice for an emerging field of care.
Psychedelics Today is a leading media and training platform for mental health, education and psychedelic-assisted therapy. As the field moves from fringe to formal care, its brand needed to keep pace.
Results
4 offerings (media, training, events, shop) in one clear experience Full brand and website refresh More accessible colour and gradient system
The Ask
Psychedelics are gaining momentum in healthcare, research and policy, but still face skepticism and misinformation. The brand had to hold space for new thinking while signalling professionalism and trust. Meanwhile, the platform had grown into media, training, events and merchandise with no clear, unified experience. This wasn't just a rebrand. It was a clarity problem.
The BOLD LIP team is exhaustive in their exploration, attentive to every small detail, listens closely to our team’s needs, is highly intuitive, nimble, and exceptionally creative.
Victoria Dekker
Director of Corporate Communications, Psychedelics Today (Former)
The Insight
In a category being defined in real time, credibility doesn't come from looking institutional. It comes from how clearly and responsibly you explain complex, evolving ideas.
The Answer
A tone of voice that bridges curiosity and authority. A refined logo, gradients and colour system for better accessibility and consistency, plus photography and art direction guidelines for a more editorial feel. A restructured website with clearer pathways between education, media, events and commerce.
The Impact
Psychedelics Today now shows up with more clarity and confidence, stronger credibility with healthcare, research and policy audiences, and an offering that's easier to understand and navigate. It's positioned as a clear, responsible voice in an emerging area of healthcare, without overclaiming or losing nuance.
Scope
Brand Strategy Brand Audit Brand Messaging Visual Identity Brand Guidelines Website Design Website Development Copywriting Graphic Design Illustration
