Psychedelics Today
Psychedelics Today is a leading media and training platform at the intersection of mental health, education, and emerging psychedelic-assisted therapy.
Scope
Brand Strategy Brand Audit Brand Messaging Visual Identity Brand Guidelines Website Design Website Development Copywriting Graphic Design Illustration
As the space rapidly evolves from fringe to formalized care, they play a critical role in shaping how practitioners and the public understand its potential.
The Ask
Psychedelics Today was operating in a category gaining momentum across healthcare, research, and policy, but still facing skepticism, misinformation, and uneven credibility. Their brand needed to do something difficult: hold space for exploration and new thinking while clearly signalling professionalism, responsibility, and trust. At the same time, their platform had grown to house multiple offerings: media, training, events, and merchandise, without a clear, unified experience. Users needed to quickly understand what Psychedelics Today offers, who it’s for, and how to engage. This wasn’t just a rebrand. It was a clarity problem in an emerging healthcare space.
The Insight
Psychedelics are entering serious clinical and therapeutic conversations, but the category is still being defined in real time. In this environment, credibility doesn’t come from looking institutional. It comes from how clearly and responsibly you communicate complex, evolving ideas. Psychedelics Today already had reach and influence. What they needed was alignment. A clearer articulation of their role, a voice that could bridge curiosity and authority, and a brand that felt grounded enough for healthcare audiences without losing openness.
The Answer
We evolved the brand to better reflect the role Psychedelics Today plays now and the one it’s becoming. A core part of the work was defining a tone of voice and personality that could hold both credibility and openness. The brand needed a consistent way to communicate across content, education, and community, in a space where language directly shapes trust. Visually, we refined the existing identity to bring more cohesion and credibility. We tightened the logo, gradients, and colour system to improve accessibility, scalability and consistency, while maintaining the expressive quality that reflects the category. We also established photography and art direction guidelines to support a more unified, editorial feel across platforms. On the digital side, we restructured the website around clarity and usability. The experience was simplified to make it easier for users to move between education, media, events, and commerce, with more intuitive pathways and reduced friction. The result is a platform that supports both discovery and deeper engagement, without overwhelming the user.
The Impact
Psychedelics Today now shows up with greater clarity and confidence in a category that demands both. The updated brand strengthens credibility with healthcare, research, and policy audiences while making their offering easier to understand and navigate. It creates consistency across content and platforms, and supports continued growth as both a media leader and an education provider. Most importantly, it positions Psychedelics Today as a clear, responsible voice in an emerging area of healthcare, without overclaiming, oversimplifying, or losing nuance.
The BOLD LIP team is exhaustive in their exploration, attentive to every small detail, listens closely to our team’s needs, is highly intuitive, nimble, and exceptionally creative.
Victoria Dekker
Director of Corporate Communications, Psychedelics Today (Former)
