TORSHI
Brand Identity, Packaging + Website | Consumer Packaged Goods (CPG)
Torshi is a handcrafted Persian pickled vegetable mix—a pantry staple in many Iranian households, but largely unfamiliar to Canadian consumers. Ready to hit grocery shelves across Canada, the brand needed a look that could spark curiosity, earn trust, and stand out in both farmers’ markets and boutique retailers.
OUR APPROACH
We paired bold visual storytelling with real strategic depth. From day one, our writers and designers worked in sync to define the essence of Torshi’s brand: vibrant, punchy, and proud of its Persian roots. We dug into audience behaviours, cultural nuance, and shelf impact to craft a brand that feels fresh to foodies—whether they grew up with torshi or are discovering it for the first time.
WHAT WE DELIVERED
THE RESULTS
- Torshi secured new retail partnerships and expanded its market presence
- Website supports both online sales and wholesale lead generation
- Brand praised for its bold shelf appeal and cultural authenticity
- Strong early traction in farmers' markets, boutique grocers, and online platforms
WHY IT WORKS
Messaging and design were developed together, so every touchpoint—from label to landing page—tells a unified story.
The packaging speaks volumes in crowded retail spaces, while the site balances heritage and hustle, helping shoppers buy, browse, and fall in love with Persian flavour.
Loved working with BOLD LIP for Torshi.com—they are extraordinary and highly recommend them!
