Workplace Safety & Prevention Services
WSPS came to us seeking branding and resources for the First Job Safe Job initiative: materials that could reach parents and guardians of young people entering the workforce and equip them with tools to start meaningful conversations about workplace safety.
Scope
Brand Visual Design Graphic Design + Illustration Copywriting + Content Creative Direction Production Design
Your first job is supposed to be a lot of things. Dangerous shouldn't be one of them.
The Ask
Workplace safety content is often dense, procedural, and written for employers, not for a parent sitting at the kitchen table with a teenager about to start their first shift. The challenge was to take genuinely important information and make it feel accessible, urgent, and human without losing the authority the subject demands. The materials also needed to flex across formats, from social media carousels to printable one-pagers, without losing coherence or impact.
"We are thrilled with how this project turned out. Thank you BOLD LIP for helping us turn our vision into a reality. Together, we're going to improve the health and safety of young workers in Ontario!"
Stephany Babson
Communications Manager, Workplace Safety & Prevention Services
The Insight
Parents and guardians are an underutilized channel in workplace safety. Young workers don't always know their rights or what to expect, but the adults in their lives can help bridge that gap if given the right tools in the right language. Reaching families, not just workplaces, meant the message had a chance to land before the risk ever appeared.
The Answer
We developed a brand tone and visual identity for First Job Safe Job that sat within the WSPS brand system while carving out its own distinct character. Working with the vibrant secondary and tertiary tones from the existing WSPS palette, we built a visual approach that felt warm, approachable, and trustworthy, introducing illustration to give the initiative immediate visual personality and at-a-glance appeal. The core deliverables were a suite of infographics designed for both digital and print. Each piece was built to work independently or as part of a series, giving WSPS flexibility in how they deployed the content across channels. For social, we designed carousel formats suited to Instagram and similar platforms. For distribution and download, we produced clean one-pager versions. Throughout, we condensed the long-form content provided by WSPS into messaging that prioritized legibility and impact, keeping what mattered and cutting what got in the way.
The Impact
The initiative gave WSPS a resource that could meet families where they actually are, on their phones, in their inboxes, and at the dinner table. By making safety information feel less like a compliance document and more like something worth sharing, First Job Safe Job extended the reach of an important message to an audience that could act on it.
